Apellis Pharmaceuticals Social Posts
What I did: Brand Strategy, Creative Direction, Design, Messaging, Copywriting
Attention-grabbing social media posts designed to elevate Apellis’s brand presence and attract top talent. With bold, dynamic visuals, these posts not only introduce Apellis as an emerging leader in biotech but also leave a lasting impression, positioning the company as a standout force in a competitive industry. Social posts effectively communicate Apellis’s innovation, vision, and values, making it a go-to destination for top-tier professionals.
Grew followership of Apellis’ social media channels by 300% over three years, roughly ~59% year-over-year growth
Sage Therapeutics Social Posts
What I did: Brand Strategy, Creative Direction
Sage's unique brand shines through in these social media posts, highlighting the company’s mission and genuine appreciation for its employees. Featuring authentic photos of the team, the posts not only celebrate Sage’s culture but also help attract and retain top talent as the company prepared to launch its groundbreaking postpartum depression drug.
Provided brand strategy and creative direction on 300+ social posts in 2024, garnering 1.7M impressions
Engagement rate since 2022 increased by 740% – demonstrating immense change in quality storytelling, new creative mechanisms, and thoughtful content
Audience growth increased by 60,000 since 2022
Sage Therapeutics Patient Voice Posts
What I did: Brand Strategy, Creative Direction
Compelling patient voice social posts that leverage Sage's brand to raise awareness about the impact of postpartum depression (PPD) on families. The posts highlight the urgent need for support, the consequences of untreated PPD, and the critical changes needed in the healthcare system to better support maternal mental health.
Alnylam Pharmaceuticals Community Service Day and Rare Disease Posts
What I did: Creative Direction, Design
Bringing Community Service Day and Rare Disease Day to life with vibrant graphics and impactful statistics showcasing Alnylam's deep commitment to the local community and the rare disease space. These posts not only highlight the company’s dedication but also spark awareness and inspire action towards creating lasting change.
Millennium: The Takeda Oncology Company Infographics
What I did: Creative Direction, Design, Copywriting
More than just data, these culture, product, and disease state awareness infographics were crafted to educate, engage, and amplify key messages across both internal and external channels. The culture and disease state infographics played a pivotal role in talent acquisition and awareness, while the product-focused version was tailored for internal use, executive presentations, and business development meetings, where it helped communicate critical insights and drive informed decision making.
